Artificial, fake, lab-grown diamonds are the Emperor's New Clothes & a complete con. Watch our YouTube video now to learn the real facts...

Did you know much of our real, natural diamond jewellery costs less than Pandora’s artificial lab-made diamond jewellery? Here's the facts

We Love Diamonds are delighted to be heavily featured with an interview in London's number one luxury magazine (Kensington & Chelsea Review)

As the old saying goes, if something's too good to be true then it usually is... Given the increasing glut of effectively worthless...

Diamonds are forever but that’s only true if they’re not lost, damaged or stolen. Our advice is always get your diamond jewellery insured...

When it comes to an A - Z Guide of Diamonds then here's what We Love Diamonds feel are the most important 26 letters in the alphabet...

Firstly, we want to assure you that our current diamond sourcing policy does not affect you the customer whatsoever. In fact, the current...

Why you're being ripped off by high street & online jewellers & how We Love Diamonds are disrupting this whole arcane business model

Expert opinion from We Love Diamonds on what artificial lab diamonds really are, why they have zero intrinsic value & why to avoid them.